Bench - John Lloyd Cruz 2007

Everyday we are bombarded by advertisement. Trying to catch our attention and make us feel the urge or need of the product or service they offer. From the moment we turn on the television, while driving - larger than life billboards, windows, posters, and backdrops while shopping in the malls. This is part of the Fashion empire, its marketing arm which plays a big role in its business. And also plays a big part in our choices and decisions of what to wear and our fashion philosophy and or style.

This is the first time I write about ad campaigns by a local brand and I would like this to start with Bench, considered to be one of the most successful local clothing and lifestyle brand.

Photo by Manila Style

John Lloyd Cruz is now the latest image model for Bench gracing billboards around the metro. John Lloyd is an ABS-CBN talent and is the boyfriend of Liz Uy of Preview magazine.

Going back to the billboard ad, With a catch line of
I am not sure if that's really good or it will work, In my own opinion not everybody is a good boy and wants to be a good boy. Good boys are like for toddlers, not for grown ups. grown ups and young adults wants to rebel, be different and wild. I noticed bench is like creating this look of layered clothes (layering). I don't get it, sometimes. Considering we're in a tropical country, hot and humid most of the time. I don't layer clothes, because that'll make me look chunkier. Unless the weather and the situation calls for it.
But of course these are made by fashion stylist, and in fashion they don't play it real. Its always about fantasy and creating your own reality.
What do you think about this latest fad?

Want more layered clothes? The finalists of BENCH Model Search

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