* 91% feel the media and advertising need to do a better job of representing realistic images of women over 50.
* 97% believe society is less accepting of appearance considerations for women over 50 compared to their younger counterparts, especially when focused on the body.
* Nearly 60% of women believe that if magazines were reflective of a population, a person would likely believe women over 50 do not exist.
* 87% of women believe they are too young to be old.
Annie Leibovitz's photographs for Dove
Dove believes that beauty has no age limit and hopes to inspire women to celebrate what could be the most exciting stage of their lives.
Dove launched a new Web site, www.doveproage.com, where women can share their views on beauty and aging, get product information, learn about the pro·age real women and hear from experts.
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+ comments + 3 comments
I so love Dove as a brand for their beauty campaigns.
I do agree with their campaigns. Groundbreaking and very positive.
I *love* this campaign. It's absolutely beautiful and also necessary. I've actually bought a Dove product simply to support them for this reason.
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