Dove is Pro-Age

Older women are underrepresented in society …

* 91% feel the media and advertising need to do a better job of representing realistic images of women over 50.

* 97% believe society is less accepting of appearance considerations for women over 50 compared to their younger counterparts, especially when focused on the body.

* Nearly 60% of women believe that if magazines were reflective of a population, a person would likely believe women over 50 do not exist.

* 87% of women believe they are too young to be old.


dove pro age campaign print ad women aging uniliver photo anna leibovitz
dove pro age campaign print ad women aging uniliver photo anna leibovitz
dove pro age campaign print ad women aging uniliver photo anna leibovitz

Annie Leibovitz's photographs for Dove



Dove believes that beauty has no age limit and hopes to inspire women to celebrate what could be the most exciting stage of their lives.


Dove launched a new Web site, www.doveproage.com, where women can share their views on beauty and aging, get product information, learn about the pro·age real women and hear from experts.


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+ comments + 3 comments

June 25, 2008 at 11:51 PM

I so love Dove as a brand for their beauty campaigns.

June 26, 2008 at 12:34 AM

I do agree with their campaigns. Groundbreaking and very positive.

August 5, 2008 at 5:22 PM

I *love* this campaign. It's absolutely beautiful and also necessary. I've actually bought a Dove product simply to support them for this reason.

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