Adidas by Stella McCartney SS 09

Adidas by Stella McCartney spring summer 2009 iza calzado celebrity endorser fashion event sports fashion week
I went to the opening and launching of the new Adidas by Stella McCartney spring/summer 09 collection. I love the newly opened Adidas Sport Performance store at the 2nd level of Power Plant Mall in Rockwell Center.



“This collection tries to provide for all the needs of a modern woman. Style meets performance is crucial for women today, and I’ve tried to address this in my most recent collection. Remembering you’re alive is key, health is wealth!” says Stella McCartney.


Adidas by Stella McCartney spring summer 2009 iza calzado celebrity endorser fashion event sports fashion weekThe Spring/Summer 2009 collection redefines and innovates the usual in sports wear. Stella McCartney created new silhouettes for the active women of today. More stylish and functional, fusion of glamor and performance. That was achieved with the use of Adidas' technology in fabric and materials to create the entire line.


Adidas by Stella McCartney spring summer 2009 iza calzado celebrity endorser fashion event sports fashion weekFeaturing sheer, lightweight performance fabrics and constructed design features taking inspiration from Atlantic sailing adventures in the new Gym Studio range and ornate English Edwardian petticoats and nightwear in the prints and cuts of the Tennis line. This season, the best-selling Running range mixes energetic and bold block colours with sheer, futuristic lightweight fabrics with drawstring detail to create gathering and volume for stylish, sophisticated silhouettes.

Adidas by Stella McCartney spring summer 2009 iza calzado celebrity endorser fashion event sports fashion weekThe collection remains deeply rooted in sport; the highly functional sports range consists of apparel, footwear and accessory pieces in Golf, Running, Gym Dance, Gym Yoga, Gym Studio, Tennis, Swim and Wintersports fusing style with top-level technology for maximum performance: Formotion(TM) and Clima365 representing the highlight technologies within apparel and Supernova within footwear.

Here comes my favorite part: Iza Calzado was there! Iza is the latest Non-Athletic Performer for Adidas.

Adidas by Stella McCartney spring summer 2009 iza calzado celebrity endorser fashion event sports fashion week

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April 4, 2009 at 3:16 AM

When you shop for yoga clothes, remember that it doesn’t matter how durable, comfortable, or great-looking they are, if they’re not all three, you’ll notice. At SFORZA, We use only the most breathable, durable materials and employ interlock weaving technology for a smooth, tailored look. So in the gym, in your home or in a posture you’ve never done before, the last thing on your mind will be your clothes.

Please visit us and check out our 2009 Collection at www.sforzasport.com.

Namaste.

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