Designer In Focus: Joe Ann Smith

joe ann smith editions revealed fashion designer
Edgy and fierce, that's how she plays with the classics. Her design aesthetics is eclectic. Runway2Reality interviews Joe Ann Smith, as she tells us about fashion, personal style and how we can put Philippines on to the fashion map.

Name: Joe Ann Smith

Background: Studies/Occupation/Industry/ Company: Student - Fashion Design

Describe your Personal Style, Inspiration and Fashion/Design Philosophy:

I like playing with classic aesthetics and making them edgy and more fierce.

What made you decide to take fashion design?
I Love Fashion. :-)

What do you think is the biggest misconception with student designers?

That they still design like a consumers.

Local and Foreign Fashion Designers you admire.

Rajo Laurel and Coco Chanel.

What is you inspiration for the collection that you'll be presenting at the upcoming Editions-Revealed?

My collection is an eclectic mix of visuals, sounds and people around me.

Some are saying that student designers should not showcase fashion shows or to the public. For they need more experience and what not in the industry. What can you say about that?
I think that getting the feel of your designs and seeing the reaction of the public to it will be the best lesson for a young designers to get to know the fashion industry better.

What do you think are the challenges facing young/upcoming designers?

Competition and the growing fashion market with discriminating tastes.

What do you think Philippine Fashion needs?

Vibrancy, Creativity and new innovative ideas to put Philippines on to the fashion map.

Complete the sentence.

If I am not a fashion designer... I am a chef.

Fashion for me is... Is the expression of your character.

When It comes to fashion, Filipinos need...
To be more experimental with its indigenous fabrics, update its weaving techniques and style.

Joe Ann Smith will be part of Editions Revealed this coming October 8, 2009.


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