ASICS Running Shoes for a Sound Mind and Body

There’s a reason why personalities such as Barack Obama, Tom Cruise, Katie Holmes, and Jessica Biel wear ASICS shoes.

ASICS was named after the Latin phrase “Anima Sana in Corpore Sano”, meaning “Sound Mind in a Sound Body”. Since the athletics brand was established in 1977, Asics has stayed true to its philosophy, believing that the best way to achieve a healthy and happy lifestyle is by promoting total health and fitness. Asics continuously pushes limits and strives to create products that provide ultimate comfort and performance for the sports enthusiast.



 ASICS EXPO at The Condura Village, Bonifacio High Street, Global City, Taguig

ASICS is the only brand in the world that creates gender specific shoes.


Until recently, majority of running shoes for women were simply smaller versions of men’s shoes. Asics has studied the physiological and structural differences between the two sexes, and has taken a gender-specific approach by modifying running shoe design to be friendlier to each of the genders. Asics has reinvented their running shoes, focusing on improving performance, comfort, and safety for both men and women.

Traditionally, cushioning in midsoles of running shoes is designed with the weight of men in mind. The Soft Top DuoMax adds comfort without having to sacrifice stability and support.

Asics’ running shoes for women now feature gender specific forefoot cushioning using Solyte, which gives female runners more bounce and greater impact absorption.



Asics Asics also produces various top quality products for walking, tennis, cross training, as well as team sports such as volleyball, basketball, wrestling, and field sports.

Three of the newest Asics running shoe models are the GEL-Kayano 16, the GT-2150, and the GEL-Nimbus 11.



Asics is available at Planet Sports, The Athlete Foot, Toby’s, The Runner, Olympic Villages, 2nd Wind, The Outlet Depot (Subic) and Selected SM Department Stores nationwide.

Watch out for the ASICS flagship store at Greenbelt 3 in May 2010.



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