Maison Martin Margiela’s ‘Untitled’ Perfume

Maison Martin Margiela launched its first perfume after 20 years in the fashion industry. The much anticipated unisex perfume will be available this month of April. A film was also be released to help promote 'untitled'.
L'Oréal is behind the fragrances of denim brand Diesel, which now owns Maison Martin Margiela.

Untitled is a unisex fragrance created by perfumer Daniela Andrier, the nose behind YSL's Rive Gauche, Gucci Rush for men, and several Prada scents. It has been described as "floral, woody, and very green" (including notes of fern) as well as "ambery and oriental."

The unisex element as well as the typical 'blank canvas' packaging - featuring the house's signature white paint and stitched thread - contribute to the notion of a non-stereotypical scent that "can be worn by anyone, anywhere."

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