When Lanvin’s exclusive collection for H&M arrives in store on November 23, the absolute essence of Lanvin will be available in around 200 stores worldwide. With separate collections of womenswear and menswear, Alber Elbaz, artistic director of Lanvin, has created clothing of extraordinary ambition for H&M, bringing the codes of the house to make every single piece identifiably the work of Lanvin. For women there are dresses of breathtaking cut and joyful colour, as well as pieces full of Parisian glamour and accessories with playful joie de vivre. For men, it’s a whole new wardrobe of covetable updated classics, with tuxedos made for daywear and jogging pants adding a whole new sporting twist.
“What does luxury mean today? Can luxury be exclusive and democratic at the same time? How can we translate the essence of luxury to a wider audience? The world around us is changing rapidly and I find myself asking these questions more and more. Designer’s work is usually tailored to a very small group of people, but the collection for H&M was about trying to translate the dream of luxury to the masses. It was almost like going back to school for me.” Alber Elbaz, artistic director of Lanvin.
“Alber Elbaz is so extremely skilled; it’s so rare to work with someone who is so attentive and involved in everything. He is creating and styling all the time, it’s like this never-ending imagination. Elbaz is quite unconventional in the way he tries to find new solutions and he fights for his own vision. I admire him, he’s a real artist.” Margareta van den Bosch, creative advisor at H&M.
PHOTOGRAPHER: STÉPHANE GALLOIS
MODELS: IRINA LAZAREANU and VINCENT OLIVIERI