In a highly competitive high street fashion market, there are two brands whose recent accomplishments highlight the fact that we still love shopping, and that growth is possible for retailers who make the effort. Established only in 1987, British retail company Ted Baker recently made an announcement revealing a 14% rise in sales in the UK and Europe, as well as a staggering 69% jump in US sales. Superdry has also seen huge success in recent years. A recent announcement stated that the group will renew its contract to continue powering its collections – like Very.co.uk’s Superdry range – via renewable energy.
The founder and Chief Executive of Ted Baker, Ray Kelvin, added: “The group's excellent results for the year, delivered against a challenging trading backdrop, are testament to the strength of the Ted Baker brand, our collections and, above all, the energy and commitment of our team in bringing Ted to the world stage.” The brand is looking to expand in more countries across the globe, including Canada, the USA and China.
Its achievements cannot be understated, as the brand has prospered during one of the most economically-challenging times in recent memory. Ted Baker is also aiming to open a shop in Japan – the same country that inspired the Superdry brand. Superdry was originally started after a trip to Tokyo, and features a distinctive mix of vintage Americana, Eastern graphics and British tailoring.
Both of these brands have achieved significant success, and have taken the right steps towards ensuring not only their survival, but their bright futures. With smartphones a worldwide phenomenon, and the internet at their fingertips, young fashion-lovers have become more in tune with global fashion trends the world over.
Staying trendy is important and Ted Baker and Superdry are at the very forefront of the British high street. Their continued growth will not only inspire young labels to give it a real go, but will also ensure they carry on providing the hottest clothing to hungry fashion-lovers, at prices which won’t break the bank.
Superdry’s decision to focus on renewable energy sources is a fantastic one, and should be followed by the rest of the fashion industry. With so much focus on the environment and its well-being, brands that take pride in their environmental policies are sure to reap the benefits of their decisions.